In some sports, Great Britain or England winning anything brings headlines on the front and back pages of the print media, and calls for such things as open-top bus tours and gongs for the heroes.
In cycling, the guys and girls come home quietly after a mammoth medal haul at the World Championships and get on with their training.
Track cycling is routinely described as a minority sport, and true, compared to the number of junior football clubs out there, far fewer competitors take part. This is partly to do with facilities, but leaving all that aside for now, one thing is sure. Track cycling is an Olympic sport and one in which Team GB has a more than odds-on chance of success.
Two world championships have just taken place and with Beijing less than 18 months away, I find it hard to understand why the one discipline in which we are really leading the way is not being used by all other Olympic sports as a blueprint. Swimming has commanded a lot of attention with the appointment after Sydney of the Australian coach Bill Sweetenham, and yet most of the print inches have focussed on controversy and the team comes home now from Melbourne with results lacking in any conviction for success in China.
On the other hand, very few people have ever heard of the Performance Director of Cycling, Dave Brailsford. He neither courts controversy with high profile arguments with his senior team members, nor publicity by whining that his success isn't recognised. He has gone quietly about his job of building a group of coaches - with personal success records - who work together and talk to each other and the team members. He has concentrated on seeking out experts who can bring experience and discipline to his squad - Chris Boardman being the most recognised name. He has not complained about the lack of facilities - the swimmers complain about not enough 50m pools, but there's hardly a plethora of velodromes in the UK either.
There is a different mindset about how the multitude of UK Sports' Performance Directors go about their tasks, but I think it's hard to argue with a man who has just brought home a total of 11 medals in his sport, 7 of them gold, and with a team stuffed full of young talent that will not just be riding for us in Beijing, but they'll be competing in London too.