Monday, June 4, 2007
"Hurray! Fantastic! We Love it!" - Margin
Londoners have bad taste and judgement. We knew the Palace of Westminster was ugly and needed replacing. Monument was a pointless waste of money. And forks in the Middle Ages were Satan’s tridents.
We hated the neon boards at Piccadilly, derided our large clean bendy busses, and feared escalators were made to kill us.
It is not just that we judge the new wrong – it is that we judge the new so wrong that only Christopher Wren’s cleverness kept us from cancelling St Paul’s Cathedral half way up.
And so it is that the new Olympic symbol deserves great praise.
It reflects dynamism, youth, togetherness, inclusion, sport, integrity, honesty, fluffy bunnies, and double chocolate ice cream. It is a vibrant brand that will bring the world together and will reflect the glory of the greatest sporting spectacle on Earth.
It is not an expensive unfinished jigsaw, nor bland corporate dross. It is not the lazy creation of ad men with no hint at our sporting or cultural heritage. And it is not pretentious tripe shot from a committee’s collective arse.
So in this Londoner’s opinion the new Olympic logo is fantastic – and it is certainly better than the ugly Houses of Parliament and the awful Big Ben that we used as our symbol in 1948.
New logo and launch video here: http://www.london2012.com/about-newlook-video.html
at 12:25 PM